Abode
Logo Design
Overview
Abode is an upcoming shared space developed by Phoenix Rising Investment, blending co-working, coffee culture, and lifestyle into a warm, design-forward environment.
The Problem
The brand needed to resonate with young professional women while expressing comfort, refinement, and a sense of belonging—bridging productivity with relaxation.
Our Solution
I designed a logo centered on a refined serif typeface that communicates warmth, sophistication, and approachability. Flowing letterforms and a soft taupe palette align with the interior design while reinforcing a calm, welcoming atmosphere. The resulting identity balances modern sensibility with timeless appeal, capturing Abode’s vision as a space where work and lifestyle coexist.
