Lexington Education Foundation
Giving TuesWEEK Social Media Campaign
Overview
The Lexington Education Foundation (LEF) is a nonprofit organization dedicated to supporting educational initiatives within the Lexington community.
The Problem
LEF wanted to expand the reach and impact of Giving Tuesday by extending it into a week-long campaign, requiring a clear strategy and cohesive visual system to maintain momentum and audience engagement across multiple days.
Our Solution
I partnered with LEF to define campaign goals and develop a tailored social media strategy, then led the design of a cohesive set of campaign graphics. The visual system paired purposeful imagery with clear messaging to guide audiences through the full Giving Tuesweek journey—driving awareness, consistency, and emotional connection throughout the fundraising effort.
