AME Landscape
New branding and booklet design
Overview
AME Landscape is an established landscaping company preparing to scale from a regional business into a national brand. The project centered on redefining a core marketing asset to signal this shift in positioning.
The Problem
The existing booklet relied on conventional visuals and lacked the sophistication needed to support a premium, growth-oriented brand narrative.
Our Solution
I led the creative direction of a reimagined booklet that moved away from traditional landscape imagery in favor of studio plant photography, restrained color usage, and contemporary typography. The result was a refined, high-end system that elevated brand perception and became the catalyst for a broader refresh of AME Landscape’s visual identity.
Previous Branding
Our Solution
