Bouten Construction
Company Overview Booklet
Overview
Bouten Construction is a long-established construction firm seeking a refreshed company overview booklet to better reflect its history, values, and expertise.
The Problem
The existing booklet lacked visual engagement and didn’t fully communicate the company’s legacy or differentiate it in a competitive market.
Our Solution
I partnered closely with the client to define audience, usage, and messaging, then led the strategic planning and redesign of the booklet. The new layout emphasizes clarity, craftsmanship, and brand values through a structured flat plan and refined visual system. The final piece was met with strong client approval, including direct recognition from company leadership.
Previous Design
Our Solution
